About
Creative Director
& Visual Artist
& Visual Artist
“Toda Tu Piel Importa” stars celebrities who don’t show their faces.
With this initiative, the brand seeks to redefine the concept of skincare by extending skin care to the whole body, not just the face.
For years, Dove has stood out for redefining beauty standards, advocating for communication that is more real, inclusive, and free of stereotypes. This time, it does so with a campaign that invites us to reflect on the relationship we have with the skin on our bodies.
The campaign was born from a simple yet powerful premise: why, when we talk about skincare, do we only think of facial care? What about caring for the skin on the rest of our bodies?
Art Lead
Client - Dove (Unilever)
Awards
Press
Silver (x1)
Bronze (x1)
EFFIE Latam
Shortlist (x2)
InfoBae
OhLala!
DossierNet
Mercado Negro
Produ
To promote its new Body Serums, the brand invited Argentine celebrities and influencers to participate in a campaign where, for the first time, we don’t see their faces—only the skin on their bodies. Throughout the campaign, the protagonists share their relationship with their skin over the years—stretch marks, scars—and how they learned to reconnect with and care for it.
“Once again, Dove allows us to step away from traditional formulas with a campaign that brings to the forefront what is often hidden: the skin on our bodies. A unique, sensitive space that deserves the same attention as our face, showing that care goes far beyond what is visible,” said Ailin Baldi and Agustina Zbogar, creative directors at VML.
by Luz Gaggi
Anunciante: Unilever
Producto: Sérums corporales
Titulo de la Campaña: Toda tu piel importa
Agencia creativa: VML Argentina
CEO: Victoria Cole
Chief Creative Officers: Rafa Quijano / Daro Gonzalez
General Creative Director: Sofía Cursach
Creative Directors: Ailin Baldi / Agustina Zbogar
Copywriter: Sol Coman
Art Director: Sol Rodriguez Larrivey
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Head of Strategy: Ronny Weter
Brand Strategy Lead: Lourdes Toledo
Brand Strategist: Bianca Mareco
Head of Content & Comms Strategy: Silvina Coto
Chief Client Officer: Gabriela Castenetto
General Account Director: Caro Graziano
Account Director: Ayelen Peña
Account Executive: Carolina Martinez Fonseca
Head of production: Josefina Espil / Marcelo Fontao
Production Manager: Daniela Rivero
Operation Creative Lead: Delfina Scalise
Production Company: TRESBIEN
Director: Tata Pérsico
Executive Producer: Tomás Vidal
Line producer: Violeta Mauri
Director of Photography: Vanina Falcone
Still Photographer: Cecilia Glik
Art Director: Valentina Luppino
Assistant Director: Agustina Holzkan
Production Coordinator: Francisca Berra Maranesi
Head of Production: Paloma Pocetti
Production Assistant: Sebastián Ortega
Post Production Coordinator: Matías Caresani
Editor: Facundo Tejeda
Music: Oiga Música
Sound Design & Mix: Oiga Música
Anunciante: Dove – Unilever
Beauty & Wellbeing Marketing Head Southern Cone: Javier Kölliker Frers
Brand Manager Dove Hair Care & Skin Care: Pia Fittipaldi
Dove Skin Care Marketing Innovation & Content Lead: Carolina Prieto
Influencers & PR Lead: Ángeles Nuñez