Creative Director,
Art Lead &
Visual Artist.
solanavit@gmail.com
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Solana Viton Waissmann (1995) is a multidisciplinary artist based in Buenos Aires. Her work spans across advertising, audiovisual projects, branding, CGI, 3D artwork, music and fashion—bridging commercial and artistic spaces with a unique, fluid approach.
Throughout her practice, Solana explores the figure of the woman as a central force. Her pieces highlight feminine power, sensuality and natural strength, revealing the multiple layers that shape women’s identities. This perspective fuels both her personal artistic work and her creative direction.
With a long trajectory in the advertising industry, Solana has built a parallel career in independent artistic fields, allowing her to merge disciplines and avoid rigid professional labels. This combination enriches her visual language and positions her as a creator capable of navigating and connecting diverse worlds.
Her work has also been celebrated at leading international festivals—among them Cannes Lions, Clio Awards, LIA, New York Festivals, Effie Awards, El Sol, El Ojo de Iberoamerica, The Gerety Awards, Diente and others —marking a trajectory distinguished by both artistic depth and industry acclaim
In 2025, Solana was honored as a finalist for Creative Woman at El Ojo de Iberoamérica Festival, a recognition that underscores her voice within the contemporary creative landscape.
WorkSolana currently works as Art Lead at VML
while developing freelance projects across
the creative industries.
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Wunderman Thompson
Ponce
FCB
Services
Creative Direction
Art Direction
Visual Identity | Branding
Graphic Design
3D & CGI
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Creative Consultancy
Animation
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Coca Cola
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YPF
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