Solana Viton Waissmann

Creative Director,
Art Lead & Visual Artist
Creative Director,
    Art Lead &
        Visual Artist.

solanavit@gmail.com
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Solana Viton Waissmann (1995) is a multidisciplinary artist based in Buenos Aires. Her work spans across advertising, audiovisual projects, branding, CGI, 3D artwork, music and fashion—bridging commercial and artistic spaces with a unique, fluid approach.

Throughout her practice, Solana explores the figure of the woman as a central force. Her pieces highlight feminine power, sensuality and natural strength, revealing the multiple layers that shape women’s identities. This perspective fuels both her personal artistic work and her creative direction.

With a long trajectory in the advertising industry, Solana has built a parallel career in independent artistic fields, allowing her to merge disciplines and avoid rigid professional labels. This combination enriches her visual language and positions her as a creator capable of navigating and connecting diverse worlds.

Her work has also been celebrated at leading international festivals—among them Cannes Lions, Clio Awards, LIA, New York Festivals, Effie Awards, El Sol, El Ojo de Iberoamerica, The Gerety Awards, Diente and others —marking a trajectory distinguished by both artistic depth and industry acclaim

In 2025, Solana was honored as a finalist for Creative Woman at El Ojo de Iberoamérica Festival, a recognition that underscores her voice within the contemporary creative landscape. 






WorkSolana currently works as Art Lead at VML 
while developing freelance projects across 
the creative industries.

Previous:
Wunderman Thompson
Ponce
FCB 
 

Services








Creative Direction
Art Direction
Visual Identity | Branding
Graphic Design
3D & CGI
Concept Development
Creative Consultancy
Animation
UI /UX

Artworks

Client HistoryCompanies & Brands
Coca Cola
Fanta
YPF
Dove (Unilever)
Movistar
Avon
Axe
Amazon
Visa
Nivea
Ford

Agencies & Creative Studios
VML Argentina
Wunderman Thompson
Ponce Buenos Aires
FCB Buenos Aires
POGO

Production Companies
Landia
Primo
Rebolucion
The Movement
Artists, Directors & Photographers
Rosalia
Bizarrap
Emilia Mernes
Nicki Nicole
Rels B
Sofia Malamute
Sebastian Faena
CLAN
Taichu
Chita
Usted Señalemelo
ZECCA

Fashion Brands & Magazines
AY Not Dead
Esquina
Forbidden
CR Magazine
Odette Alvarez
Sick Mag
DMAG
Regia
BAF Week