Solana Viton Waissmann
About
Creative Director 
& Visual Artist

Ludopatia by Movistar
In Argentina, 1 in 4 adolescents gamble online, putting their education, mental health andfuture at risk. Although the law prohibits gambling for minors, the lack of regulation allowsinfluencers, streamers and public figures to promote gambling platforms, normalizing thisaddiction. 

Movistar, together with Faro Digital, decided to intervene with a campaign that not only made teenage digital gambling visible, but also turned it into an issue for publicdebate. Through a film that invited young people to enjoy their adolescence withoutgambling, we managed to get well-known figures to stop promoting betting platforms, theGovernment of Buenos Aires to block access to these platforms on its free WiFi networkand Congress to promote a bill to regulate cyber-betting.

Art Lead
Agency: VML

Client: Movistar




Credits

Agency: VML Argentina
Client: Movistar Argentina

Global CCO: Debbi Vandeven
Deputy Global Chief Creative Officer: Rafael Pitanguy
Global Chief of Creative Operations: Lauren Lafranz
Chief Creative Officer LATAM: Nino Goldberg
Chief Strategy Officer LATAM: Ernest Riba
Deputy Chief Strategy Officer LATAM: Luis Fernando Dugand
CEO Argentina: Victoria Cole
CCO Argentina: Rafa Quijano
CCO Argentina: Daro Gonzalez
Creative Director: Daniel Felix
Creative Director: Maximiliano Pugliese
Copywriter: Jeremias Buchelli
Art Director: Antonella Frangi
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Integrated Production Leader: Josefina Espil
Integrated Production Leader: Marcelo Fontao
Creative Operations: Facundo Palacios
Creative Operations Argentina: Delfina Scalise
Producer: Daniela Rivero
Client Services Director: Belén Yusso
Account Director: María José Zuccarelli
Account Supervisor: Ayelén Rodriguez
Account Executive: Juan Ignacio Ballarino
Strategy/Planning: Lourdes Toledo
Strategy/Planning: Bianca Mareco
Strategy/Planning: Estefania Pezzutti
Editor: Marina Carranza
Editor: Leandro Ramirez
Motion Graphics: Lucía Spratt


Production Company: LANDIA
Director: Lucas Shannon
Head of Production: Melina Nicocia
Head of Production: Agustín Dutil
Executive Producer: Adrián D'amario
Executive Producer: Diego Dutil
Director of Photography: Florencia Mamberti
Assistant Director: Diego García
Art Director: Seba Beretta
Costume: Lali Grosso
Color Correction: Tom Blason
VFX Supervisor: Gabi Albertoni

Client: Movistar Argentina
Advertising and Brand Manager: Almendra Ogdon
Head of Brand and Advertising: Agustina Iparraguirre
Head of Media: Erika Mc Donogh
Media Analyst: Flavia Solé









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