Solana Viton Waissmann
About
Creative Director 
& Visual Artist

Health Tracker
"Health Tracker" is a cross-border medical platform developed by VML, Elea Laboratories and the Mundo Sano Foundation to address a critical challenge: tracking pregnancies across the tri-border regions between Argentina, Bolivia and Paraguay that do not share a healthcare system but have mobile populations that cross borders. The platform collects, stores and analyzes pregnancy data, making it accessible to any authorized doctor, anywhere, and builds real-time health profiles that go beyond record keeping to predict risks and enable early interventions.

In Argentina, Bolivia and Paraguay, "Health Tracker" is revolutionizing healthcare for those in need.

A innovative healthcare platform that ensures timely medical care for pregnant women in migratory communities.
Art Lead

Agency VML

Client: Elea Labs

Awards















Cannes Lions
Silver (x1)
Shortlist (x1)



Challenge

In the tri-border area between Argentina, Bolivia and Paraguay, some of the world’s oldest migratory communities live without access to consistent healthcare. Their constant movement across borders means they lack unified medical records, which disproportionately affects pregnant women vulnerable to diseases like Chagas, a mother-to-child transmitted disease that can be fatal without proper monitoring and treatment.
Growth

After three years of development, "Health Tracker" now assists 90% of pregnant women in the tri-border region. In 2024 alone, it monitored 2,357 pregnancies, including 95 high-risk cases, and successfully detected and prevented 144 cases of Chagas from being transmitted from mother to child. This regional solution has the potential to scale globally, offering a model for delivering healthcare to complex, underserved communities worldwide.


Credits
 Creative Agency: VML
Global CCO: Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
Global Chief Creative Operations: Lauren Lafranz
Global Chief Officer of Innovation: Bas Korsten
Latam CCO: Nino Goldberg
Latam CSO: Ernest Riba
Deputy Latam CSO: Luis Fernando Dugand
CEO Argentina: Victoria Cole
CCOs Argentina: Rafael Quijano / Darío González
Creative Operations Latam: Facundo Palacios
Creative Operations Argentina: Delfina Scalise / Antonella Gonzalez Seoane
Executive Creative Director: Juan Ignacio Calvo
Chief Content Officer: Augusto Landauro
Creative Director: Fermín Arguiz
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Production Leader: Josefina Espil / Marcelo Fontao
Producer: Gabriel Lousame
Editor: Nicolás Gioia
Graphic Designer: Agustina Forestieri
Chief MarTech Officer: Alejandro Francolini
Martech Manager: Axel Marinsek
Tech Manager: Juan Simon
Tech & Innovation Lead: Diego Ferrero
Tech Lead: Javier Corra
Web Developer: Maria Jose Lopez Quintana
Project Manager: Federico Hollweck
System Administrator: Julian Heredia
QA Lead: Rodrigo Suarez
QA Analyst: Matias Cagi

Production Company: Oruga Films
Directors: Rafael Nir and Alejo Frias
General Producer: Javier Nir
Executive Producers: Javier Nir and Ioni Borisonik
Camera: Rafael Nir and Alejo Frias
Sound: Pablo Bustamante
Postproduction Coordinator: Natalia Córdoba, Sofia Iviglia, Sebastian Reibel, Uriel Mazzaglia
Post & VFX: Thomas Roger
Editor: Sebastian Fasanelli
Color: Pentimento color grading

Music Production Company: Swing
Global Client Communication Director: Adela Cavia
President: Silvia Gold



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