About
Creative Director,
Art Lead & Visual Artist
Art Lead & Visual Artist
Making online gaming a safe environment for kids again
Art Lead
Client: Movistar
Awards
Shortlist (x1)
El Ojo de Iberoamérica
Oro (x3)
Plata (x4)
Bronze (x1)
Echo Latam
Grand Prix (x1)
Oro (x1)
Plata (x1)
Challenge
Artificial intelligence has transformed digital interaction, but it's also brought unprecedented risks to online gaming platforms. Predators now use deepfake technology to mimic children’s voices in voice chats, making detection virtually impossible for parents and moderators alike. Movistar, gamers' leading internet provider, faced the urgent challenge of safeguarding children in this increasingly dangerous digital environment, reinforcing its role not just as a connectivity provider but as a guardian of safe digital spaces
Growth
Since its implementation, Game Guardian has significantly elevated child safety standards across global gaming communities, rapidly increasing parental and moderator confidence in online platforms. Movistar strengthened its position as an innovator in responsible digital connectivity, achieving a substantial boost in brand trust and recognition for social impact. Game Guardian demonstrated robust growth, highlighting how proactive corporate responsibility combined with cutting-edge technology can create lasting societal impact and drive meaningful brand engagement.
Global CCO: Debbi Vandeven
Deputy Global CCO: Rafael Pitanguy
Global Chief Creative Operations: Lauren Lafranz
Global Chief Officer of Innovation: Bas Korsten
LATAM CCO: Nino Goldberg
LATAM CSO: Ernest Riba
Deputy LATAM CSO: Luis Fernando Dugand
CEO Argentina: Victoria Cole
CCO Argentina: Rafa Quijano
CCO Argentina: Daro Gonzalez
Creative Director: Rodrigo Raices
Copywriter: Mathias Chattah
Art Director: Camila Farinati
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Integrated Production Lead: Josefina Espil
Integrated Production Lead: Marcelo Fontao
Producer: Daniela Rivero
Creative Operations LATAM: Facundo Palacios
Creative Operations: Delfina Scalise
Creative Operations: Antonella Gonzalez Seoane
Editor: Williams Morales
Client Services Director: Belén Yusso
Account Director: María José Zuccarelli
General Strategy Director: Ronny Weter
Brand Strategy Lead: Lourdes Toledo
Brand Strategist: Bianca Mareco
Content & Comms Strategist: Estefania Pezzutti
Chief MarTech Officer: Alejandro Francolini
MarTech Manager: Axel Marinsek
Tech Manager: Juan Simon
Tech & Innovation Lead: Diego Ferrero
Fullstack Developer: Alexander Gomez
System Administrator: Maximiliano Leeb
Technical Referent & Lead: Lucas Dasso
Fullstack Developer: Agustin Guantay
Fullstack Developer: Sofía Palavecino
Project Manager: Cristina Mourin
Frontend Developer Specialist: Javier Corra
Frontend Developer: Rodrigo Molina Rudich
Project Manager: Federico Hollweck
System Administrator: Julian Heredia
Production Company: LADOBLE
Director: Martin Donozo
CEO: Jose Arnal
General Manager: Adrian Aspani
Executive Producer: Vero Pascual
Head of Production: Marco Pilosio
Producer: Jaime Aguilar Vial
Director of Photography: Flor Mamberti
Client: Movistar Argentina
Advertising and Brand Manager: Almendra Ogdon
Head of Brand and Advertising: Agustina Iparraguirre
Head of Media: Erika Mc Donogh