Esquina — Solana Viton

Esquina

Brand identity for La Esquina 1936, an Argentine ready-to-wear brand and concept store where artisanal heritage collides with the urban, the popular, and the kitsch. La Esquina 1936 integrates local craftsmanship and symbolic traditions into contemporary collections, celebrating artisans as creators of neo-criollo jewelry for export. Its universe speaks to independent spirits—dandys gauchos arrabaleros—who transform clothing into a mode of self-expression and cultural collecting.

The identity draws on the horse as a quintessential Argentine and gauchesco symbol, reimagined through a lens of romance, vibrant pink, and a fashion-forward sensibility. A series of custom monograms expands the logo system, offering versatility and expressive potential across applications while reinforcing the brand’s fusion of heritage and modernity.

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Brand Identity

Logo Design
Packaging
Monograms

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