Art Lead for Sharenting by Movisar, a school play made to educate adults. - At VML Argentina
Awards
* D&AD PENCILS: Gold For Music and Gold for Film.
* El Sol: Bronce for Media.
Challenge
In an era where social media is becoming increasingly influential, sharing content about our children has become common. However, this trend known as "Shareting" – a combination of the words "sharing" and "parenting" – can generate real threats to children, such as identity theft, grooming and cyberbullying.
Inspiration
To raise awareness of the issue, we found an opportunity to teach parents about responsible sharing practices on networks in an event that generates the most sharing – school events.
Idea
We created a children's musical performed by children that taught adults a valuable lesson about good internet posting practices. These good practices formed part of the song with the whole piece set to music. The ad and other campaign pieces referred users to the website to learn more about this important "Sharenting" lesson and for schools to download, royalty-free, everything they need to implement the program with their students.
Agencia: Wunderman Thompson Argentina / VMLY&R
Anunciante: Movistar
Dirección General Creativa: Rafa Quijano y Daro Gonzalez / Sergio Paoletta
Dirección Creativa: Daniel Felix / Matías Abbondio / Maximiliano Pugliese
Redacción: Tatiana Dobosz / María Mercedes Esposito
Dirección de Arte: Macarena Sanchez / Catalina Menendez / Zoe Vitale
Head of Art: Fernando Rossini
Art Lead: Solana Viton
Integrated Production Leader: Josefina Espil
Production Manager: Daniela Rivero
Creative Operations: Delfina Scalise
Planner de Marca: Lourdes Toledo
Chief Client & Strategy Officer: Fabiana Antonelli
Directora de Servicios al cliente: Belén Yusso
Account Director: Magdalena Sofer
Account Supervisor: María José Zuccarelli
Account Executive: Ayelén Rodriguez Trinta
Responsible for Client : Almendra Ogdon / Agustina Iparraguirre / Mayra Huertos / Erika Mc Donogh /
Agustina Quaranta / Flavia Solé / Florencia Leone / Laila Marino
Productora: Oruga Films
Directores: Martin Levi y Carmin Aisen
Productor: Ariel Fainholc
Productor Ejecutivo: Javier Nir
Productor Ejecutivo: Jonathan Borisonik
Dirección de Fotografía: Pablo Lozano
Dirección de Arte: Enrique Cicciari
Vestuario: Josefina Kristoff
Editor/a: Manu Salomon
Corrección de color: Sebastián Guttman
Coordinador/a de post: Sebastián Reibel
Banda: Bamba
Agencia de medios: Havas
Director de medios: German Becker.
Coordinador de medios: Agustin Cretella